Search engine optimisation or SEO refers to the science and the art behind your website coming up first in web searches when people look for specific keywords. With 300-500 websites coming up every minute, SEO has become an important criterion for increasing your online presence and consequent growth in sales and profitability. The rapid and massive growth of the web means that it has become paramount for you to have a definite SEO strategy that puts your business ahead of the competition. A good SEO roadmap ensures your website always ranks among the top pages and stays relevant.
If you're like most SEOs, you spend a lot of time reading. Over the past several years, I've spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesn't change what I actually do - that is, the basic work of ranking a web page higher on Google. For newer SEOs, the process can be overwhelming. To simplify this process, I created this SEO blueprint. It's meant as a framework for newer SEOs to build their own work on top of. This basic blueprint has helped, in one form or another, 100s of pages and dozens of sites to gain higher rankings. Think of it as an intermediate SEO instruction manual, for beginners. Level: Beginner to Intermediate Timeframe: 2 to 10 Weeks.
Search engine bots are picky - there is a long list of tech and usability standards and best practice which need to be adhered to. envigo's SEO team has exposure to multiple countries and have with equal success on global, multi-lingual websites as well as startup websites. A checklist with over 200+ points is used to audit websites to create a prioritised SEO improvement list for our clients
Keyword & Opportunity Research
To kick off this process, think about the topics you want to rank for in terms of generic buckets. You'll come up with about 5-10 topic buckets you think are important to your business, and then you'll use those topic buckets to help come up with some specific keywords later in the process.
If you take a quick look back at Google's history with Search Engine Optimization (SEO), the question "Is SEO dead?" is a continuing topic of conversation. Because of advanced algorithm updates and Google penalties, web masters have had to adjust their SEO practises accordingly. Although the term SEO has been dragged through the mud over the course of Google's usability clean up, SEO among all other marketing practices is vital to the growth of any company. More importantly, SEO is best practiced in an integrated marketing strategy, having all areas of digital marketing complement one another.
Baiscally we need a off page taping, We manage content production and distribution for scores of SEO clients, and our campaigns often produce double- and triple-digit increases in site traffic, sales, leads, or e-commerce revenue generation. Over time we have learned from our successes (and failures) about how a content marketing department should be put together. What follows is an overview of essential job functions SEO agencies must be able to cover.
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